A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
Guy Kawasaki
Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore… but an entrepreneur sees the world for what it could be, not what it is.
Guy Kawasaki
A good idea is about ten percent and implementation and hard work, and luck is 90 percent.
Guy Kawasaki
Leverage your brand. You shouldn’t let two guys in a garage eat your shorts.
Guy Kawasaki
Social media allows me to pick my times for social interaction.
Guy Kawasaki
Many Android users aren’t aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features.
Guy Kawasaki
I don’t think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn’t nauseate people is because it was true. The start of all great marketing is to have a great product.
Guy Kawasaki
What I lack in talent, I compensate with my willingness to grind it out. That’s the secret of my life.
Guy Kawasaki
If you have to put someone on a pedestal, put teachers. They are society’s heroes.
Guy Kawasaki
The good news about entrepreneurship is that your fate is in your hands. The bad news is that your fate is in your hands!
Guy Kawasaki
Entitlement is the opposite of enchantment.
Guy Kawasaki
My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don’t need to trick it.
Guy Kawasaki
Ambitious failure, magnificent failure, is a very good thing.
Guy Kawasaki
Great companies start because the founders want to change the world… not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple… old habits die hard.
Guy Kawasaki
Evangelism is selling a dream.
Guy Kawasaki
A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids’ lives to be exactly the same.
Guy Kawasaki
The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all.
Guy Kawasaki
Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.
Guy Kawasaki
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I’m picking the former, although I would not mind both.
Guy Kawasaki
Simple and to the point is always the best way to get your point across.
Guy Kawasaki
Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
Guy Kawasaki
I think that no one, or very few, are born as good presenters. It’s a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations.
Guy Kawasaki
Patience is the art of concealing your impatience.
Guy Kawasaki
Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life.
Guy Kawasaki
Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.
Guy Kawasaki
A crash is when your competitor’s program dies. When your program dies, it is an ‘idiosyncrasy’.
Guy Kawasaki
A crash is when your competitor’s program dies. When your program dies, it is an ‘idiosyncrasy’.
Guy Kawasaki
The jewelry business is a very, very tough business – tougher than the computer business. You truly have to understand how to take care of your customers.
Guy Kawasaki
Don’t worry, be crappy. Revolutionary means you ship and then test… Lots of things made the first Mac in 1984 a piece of crap – but it was a revolutionary piece of crap.
Guy Kawasaki
It doesn’t matter whether the Dow is 5000 or 50,000. If you’re an entrepreneur, there is no bad time to start a company.
Guy Kawasaki
When I finally got a management position, I found out how hard it is to lead and manage people.
Guy Kawasaki
What you learn in school is the opposite of what happens in the real world. In school, you’re always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, ‘I have to have a minimum of 20 pages and 50 slides.’
Guy Kawasaki
Most venture capitalists won’t read a business plan unless the entrepreneur is introduced to them by a contact.
Guy Kawasaki
Entrepreneurship is not for everyone.
Guy Kawasaki
Companies in Europe should stop trying to do the U.S. version of a European idea.
Guy Kawasaki
If you make money, you might not make meaning.
Guy Kawasaki
If you’re an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.
Guy Kawasaki
I think that no one, or very few, are born as good presenters. It’s a skill that you learn.
Guy Kawasaki
It’s easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.
Guy Kawasaki
A 50-year-old company can innovate as well as two guys/gals in a garage.
Guy Kawasaki
Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy Kawasaki
I merely consider myself a father, and one role of a father is to provide financial resources for his family.
Guy Kawasaki
I do have a peripatetic and active intellectual curiosity.
Guy Kawasaki
The A-listers and the A+ listers, are reporting the news, they’re not making it.
Guy Kawasaki
Not many people agree with what I do.
Guy Kawasaki
I don’t want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
Guy Kawasaki
If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.
Guy Kawasaki
Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.
Guy Kawasaki
I’m a lousy predictor of the future.
Guy Kawasaki
I have developed a Zen-like approach to the operating systems that people use: ‘When you’re ready, the right operating system will appear in your life.’
Guy Kawasaki
I travel all the time.
Guy Kawasaki
When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
Guy Kawasaki